Who We Are

About Us

Backbone Planning Partners is a financial services firm with offices out of Las Vegas, Nevada and Phoenix, Arizona and came to life in 2021 when Landon Mance and Austin Peterson joined practices.

Landon Mance is a Financial Planner out of Las Vegas, Nevada. He operated his business under Mance Wealth Management since 2015 when he broke off from a major bank to start his own practice. In 2020, Landon rebranded to focus on small business planning. He comes from a family of successful entrepreneurs and has a passion and excitement for serving the business community. This passion is what brought about the growth of Backbone Planning Partners to help business owners and their families. 

In 2019, Landon obtained the Certified Exit Planning Advisor (CEPA) designation through the Exit Planning Institute. With this certification, Backbone Planning Partners assists business owners through an ownership transition while meeting the business owner's goals. In 2021, Landon became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses by counseling owners about exit options, estimating the value of the business, preparing the business for exit and tax considerations.

Austin Peterson is a Comprehensive Financial Planner out of Scottsdale, AZ. Austin is a registered rep and investment advisor representative with Lincoln Financial Advisors. Prior to joining Lincoln Financial Advisors, Austin worked in a variety of roles in the financial services industry.

Our passion to help others and the community are at the forefront of our work. People's financial lives tend to be a little messy, and we strive to help find some order for the clients we serve. We want to make your lives easier and more fulfilled, give you clarity around what you've already done (or haven't done), and help expose you to new ideas to improve your current situation.

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Our Mission

Backbone  Planning  Partners  helps  business  owners  and  their  families successfully transition businesses from one owner to the next while focusing on a positive outcome for their employees. Whether you are transitioning a business to family, key employees, or  an  outside  party,  we  define  success  as  being  educated  on  all  of your options. We will help you select the option that will make you  feel  best  after  the  transition,  and  ensure  that  you  have  a  comprehensive  written  plan  for  what  you're  going  to  do  after  you're done running your business.


Core Values
  • Constant Collaboration
  • Integrity
  • Proactivity
  • Charity & Volunteering
  • Relentless Curiosity & Learning

 Investment Philosophy

PRINCIPLE 1 | There is no such thing as “short-term” investing

In most cases, accumulating capital takes years of work and sacrifice to accomplish. It should be approached thoughtfully and prudently, without speculation. We take that seriously.

PRINCIPLE 2 | Valuation still matters

Markets can be subject to fads and hyperbole. Time and time again, when this basic principle of investing is ignored, many rush into “the next big thing,” only to be disappointed.

PRINCIPLE 3 | Market timing doesn't work

It is said that “Far more money has been lost by investors preparing for corrections, or trying to anticipate corrections, than has been lost in corrections themselves.”

PRINCIPLE 4 | Market indexes and benchmarks can tell a much-distorted story

The success or failure of your investment plan should be measured only by its success in meeting your long-term goals over a full market cycle.

PRINCIPLE 5 | Positivity is key

While we always seek to protect your capital from threats and undue risk—we recognize the powerful and historical upside to human ingenuity and innovation over time.

PRINCIPLE 6 | Information is not knowledge

We know that achieving our client's goals requires more than just information; it requires personal knowledge of the client and their financial aspirations.

PRINCIPLE 7 | The traditional rules of investing still work

One should never abandon the traditional rules of diversification, sound values, patience, following a solid plan, and maintaining a long-term perspective.


Our Team


Collaboration is Key

We work with a group of professionals to help give you the most well researched and applicable solutions to fit your business and personal goals. Backbone Planning Partners often collaborates with other advisors to understand your specific needs and presents options to put you in the driver's seat when making decisions.  

The Lincoln Planning Department is a resource that we constantly tap into, as their expertise in serving business owners and their families is unmatched. Between our practice and the Lincoln Planning Department, thousands of clients have been served in the areas of succession planning, sophisticated estate and insurance planning, and complete customized wealth management. As a small business owner, we believe your business and personal goals are intertwined, and we work to design a financial plan to support all aspects of your life.

Landon Mance and Austin Peterson are members of the Business Intelligence Institute (BII), a Lincoln Financial Advisors initiative focusing on business succession strategies.  It is a collaborative group that shares tools, resources and personnel, and offers advanced training and technical support to specifically serve the business community. BII is focused on supporting the needs of business owners to help them grow, preserve, protect, and transfer their life's work. The mission at BII is to use a holistic financial planning process to help clients make informed choices towards reaching their goals. 

About the Founders

Landon believes the most important things in life aren't things; they are God, family, friends, and our clients. When he's not working, Landon enjoys spending time with his beautiful wife, stepson, and new baby twins. He grew up in sunny San Diego and received his B.S. from California State University Long Beach in business marketing. He loves visiting his family, playing a round of golf with friends, and many other outdoor activities. Landon tries make a difference in the lives of children in Las Vegas as a member of the leadership team for a local non-profit, so he can "be a part of the change you want to see in the world."

Austin began his career in financial services in 2000 as a personal financial advisor with Independent Capital Management in Santa Ana, CA. Austin then joined Pacific Life Insurance Company as an internal wholesaler for their variable annuity and mutual fund products. After Pacific Life, Austin formed his own financial planning company in Southern California that he built and ran for 6 years and eventually sold when he moved his family to Salt Lake City to pursue his MBA.

After he completed his MBA, Austin joined Crump Life Insurance where he filled a couple of different sales roles and eventually a management role throughout the five years he was with Crump. Most recently before joining Lincoln Financial Advisors in February 2015, Austin spent 2 years as a life insurance field wholesaler with Symetra Life Insurance Company. Austin is a CERTIFIED FINANCIAL PLANNERTM Professional and Chartered Life Underwriter. In 2021, Austin became a Certified Business Exit Consultant® (CBEC®) to help entrepreneurs plan to exit their businesses. 

Austin and his wife of 23 years, Robin, have two children, AJ and Ella and they reside in Gilbert, Arizona. He is a graduate of California State University, Fullerton with a Bachelor of Arts in French and of Brigham Young University’s Marriott School of Management with a Master of Business Administration with an emphasis in sales and entrepreneurship.

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